Lemons Journal 🍋 · Welcome Back
Update from the freshest startup in healthcare.
Hi Everyone,
Welcome back to Lemons in the Room, the VR digital-therapy startup reshaping the quality of care in hospitals.
We want to share what’s happening in immersive health and inside our lab of Lemons 🍋.
Lemons Journal is where we explore how virtual reality, product design, and neuroscience are redefining healthcare.
In this edition:
Market Signal – Meta AR Shift
Inside Lemons – New CTO, New structure.
Product Update – Our roadmap towards the VR standard in healthcare.
1. The Shift to Everyday AR
Last month, Meta released the Ray-Ban Meta Display Glasses, the first commercial, always-on AR device.
A huge step in the race toward mass-market augmented reality.
For the first time, Meta’s smart glasses include micro-displays built directly into the frame, moving away from immersive VR headsets and toward lightweight, seamless AR.
It’s a deep shift in the market: from immersion to presence.
Meanwhile, Apple is moving more cautiously, with Vision Pro still off the shelves and new AR glasses expected only around 2027.
And healthcare is joining the race, too.
VR headsets remain unmatched for our use cases where full immersion and sensory distraction can ease pain, stress, and anxiety in hospital settings.
At the same time, AR devices are gaining traction for medical training and surgery, helping clinicians visualize anatomy, vitals, and contextual data directly in their field of view.
Beyond hospitals, it’s hard to predict what happens when a screen lives in front of our eyes 24/7.
Looking at how addicted we already are to the ones in our hands, I’m not too optimistic.
2. Inside Lemons: A New Chapter
This month marks a huge shift in our story.
We’re now three founders leading Lemons forward, a smaller, sharper core, and a team that feels more focused and close than ever.
But we also know that Lemons needs people and talent to keep growing.
That’s why we’ve brought in Lazar, our new CTO.
A psychologist and experienced VR developer. The missing piece we’d been looking for.
He’s the perfect bridge between technology and the human mind, exactly what Lemons was born to connect.
We met Lazar in one of those beautiful serendipities that only happen when you mix networking and wine bar, during our time at Techstars.
Same ideals, same vision, and after just a few months working together, things are already sharper than ever.
This moment feels like alignment: of purpose, of vision, of people.
We’ve spent the last two years experimenting, failing, building.
Now, the pieces are finally starting to fit.
3. Product Update: Towards the VR Standard
In the last few months, we’ve truly realized the power of what we’re building.
The effect, the response, the emotions we see. They’re making a real difference.
We’re not just selling a VR tool.
We’re changing the way people experience hospitals.
That’s why we decided to take the bigger, and harder path.
This isn’t just an update.
We’re building a protocol. The standard for how virtual reality can support patients inside hospitals.
Our main goal has always been people.
So let’s go a little more scientific.
In the 1970s, Dr. Jon Kabat-Zinn took the principles of mindfulness and meditation from Eastern traditions and brought them into medicine.
He validated their effects through science and built a structure around them, creating the MBSR protocol (Mindfulness-Based Stress Reduction).
For the first time, every doctor and every clinic could apply the same framework, speak the same language, and deliver measurable results to patients.
We’re doing exactly the same, but with virtual reality.
We’re turning immersive therapy into a structured, validated, and replicable clinical practice. One that any hospital can adopt, measure, and trust.
Next Stop —> Malta 🇲🇹
Next week we’ll be in Malta for the Pitch Black competition, and we’ll also take the chance to host our founders’ retreat.
A few days to slow down, breathe, and go deep on the next chapters of Lemons: vision, focus, and growth.
Looking Ahead
In the coming weeks, we’ll start opening the doors to a few business angels already close to our mission. People who believe in immersive healthcare and want to shape this movement with us.
If that sounds like you, or you know someone who should be part of this journey, we’d love to talk.
Thanks for reading, for following our work, and for helping us grow this lemon tree 🌳🍋
Team Lemons 🍋