Internal therapy before patient therapy. (WK05)

This weekend we hit RESET.

Mar 30, 2025

Some friends came to visit us, some good techno music, sunshine, and a full day at the park. We took the time to breathe, recharge, and just be together as a team.

Now we’re back clearer, stronger, and ready to go.

The team: our most valuable asset

In the rush of Techstars, we started moving fast but not always forward.

Internal friction, blurred roles, missed opportunities. It happens.

So, we did the most important thing: we talked.

Just the four of us, some beers, and a lot of honesty. We realigned on why we’re here, what we want to build, and how we want to work.

Now we’re moving as one.

KPI mode: no more wasted motion

This week, we set clear, action-driven KPIs. No fluff. No vanity.

Just numbers that force us to learn and execute faster. Main objective: Find real product-market fit.

How?

• Talking to patients and buyers

• Refining our offer based on direct feedback

• Testing what actually creates value

• Targeting the Torino market with precision. We’ve built strong local contacts who are ready to support us in the coming days.

Torino is our testing ground and we’re moving fast. We’ve built the right connections, gathered real insights, and now it’s time to execute. If you’re in the game, now’s the time to talk.

Mentor feedback: brutal and exactly what we needed

We received something rare and precious: a full, written feedback report from all the mentors we’ve met so far, and it hit deep. Seeing ourselves through their eyes raw, honest, unfiltered was exactly what we needed.

It was one of the most useful moments of the entire program.

So… what did we understand?

We’re strong when it comes to energy, vision, and ambition.
But we still need to work on clarity, positioning, and how we communicate our core values.

Some mentors went even further they told us our product seems weak, maybe even unnecessary. That hurt. But we’re not here to be comfortable we’re here to build something that matters. So instead of backing off, we’re pushing forward with even more conviction.

And we’re more determined than ever to prove that what we’re building is a game changer for healthcare. The doubt fueled us. Now we’re ready to answer with results.

Private clinics: real data, real direction

This week, we moved from intuition to insight.

Thanks to surveys, interviews, and direct conversations, we’re now collecting structured feedback from both patients and medical staff.

We’re learning:

• Where Lemons fits best in the patient journey

• What features truly deliver value and which ones don’t

• How to speak the language of clinic directors, not just innovators

This isn’t just validation. It’s co-creation. We’re building the product with the market, not just for it.

We need you

Here’s what we’re asking from you this week:

Support us on LinkedIn & Instagram we’re building visibility one post at a time.
Constructive conversations with mentors who criticised our product to understand how to improve it

🍋 That’s a wrap for WK5

Thanks for making it all the way down here. If you loved this weekly (or thought it was mid), drop a comment we actually read them.
Got ideas, intros, or feedback? Slide into our DMs or come say hi at OGR.

Love you all, have a great week.

Team Lemons 🍋